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Deadpool 2's Director Explains Why The Movie Decided To Open Up Right Before Solo
It sure feels like we've been through a crazy number of major summer releases already, doesn't it? From Avengers: Infinity War to Deadpool 2 to Solo: A Star Wars Story, we've seen blockbuster after blockbuster in a very short window of time. This is even more interesting when we consider the fact that Deadpool 2 moved up from its planned June 1, 2018 release date, which put it one week before Solo. Deadpool 2 director David Leitch has addressed the May release date, recently explaining that the uniqueness of the Deadpool brand gave them the confidence to compete. Leitch explained about the release date:
We always approached everything in Deadpool, Ryan and I, we tried to say, 'We can't operate from a place of fear. We knew we were going to open up near Han Solo, but we knew we also were going to make a... You know, Deadpool was a very special brand. And so, it was like, they're different movies and let's just aggressively go forward and make the best movie possible and who knows?
There's some serious validity to David Leitch's remarks about Deadpool 2's position on the summer release schedule. Unlike many other PG-13 brands that will debut this year, Deadpool 2 is part of a "very special brand" that has a rabid, built-in fanbase. Though a movie like Deadpool and a movie like Solo: A Star Wars Story arguably appeal to very similar audiences, David Leitch's comments to Comicbook.com assert that the nature of a Deadpool movie is what helped it perform so well in its opening weekend, earning $125 million compared to Solo's $84 million.
One notable element that likely helped Deadpool 2 in this regard was the A+ marketing campaign. Wade Wilson is a unique character who can insert himself into a broad range of products and advertising styles, so the folks behind the R-rated sequel were able to capitalize on Ryan Reynolds' knack for smartass wisecracking to deliver some amazing promotional material.
Ultimately, the perceived gamble of wedging Deadpool 2 between two major Disney releases seems to be paying off in the long run, even if it made a little less opening weekend than its predecessor. Even in a far more competitive release window, the Deadpool franchise has once again gone on to become a massive box office hit for the X-Men series, and the stage has been set for more R-rated mutant adventures involving Wade Wilson, Domino, Cable, and others when the X-Force movie debuts.
David Leitch's Deadpool 2 is currently in theaters, so head over to CinemaBlend's in-depth review of the film to see what we had to say about it, and then head over to your nearest theater to check it out for yourself!
Clint Eastwood is to retire from acting after his next film after a Hollywood career spanning five decades. who stressed he had no plans to stop directing films. But his film direction now
Clint Eastwood - Wikipedia
The Deadpool 2 marketing campaign has already broken the advance ticket sales record for Regal Cinemas, Fandango is now reporting that the upcoming sequel is gearing up to break another record
Ryan Reynolds' Deadpool 2 Costume Still Has No Fly
Original 9 to 5 star Jane Fonda confirms that Dolly Parton and Lily Tomlin are ready for a sequel. Related: How 9 to 5 Sequel Plans to Bring Back Original Cast.
How 9 to 5 Sequel Plans to Bring Back Original Cast - Geekfeud
'Joker' movie actress Zazie Beetz recently revealed that the entire script for the upcoming DC Comics film was retwritten during filming. Film & Television Zazie Beetz Says Entire 'Joker
Joker's Zazie Beetz Says Script Was Being Rewritten While Filming
To All The Boys I've Loved Before is officially getting a sequel at Netflix with Lana Condor and Noah Centineo returning in the lead roles. Everyone's favorite movie couple of 2018 is coming
Netflix movie night: To All The Boys I've Loved Before
The gossip world seemed to implode when Kristen Stewart was busted cheating on Robert Pattinson in the summer of 2012 with her married Snow White And The Huntsman (2012) director Rupert Sanders.
Kristen Stewart's Twilight daughter is simply stunning
The first photos from the set of Captain Marvel showed Carol Danvers in a very different sort of costume but Marvel Studios concept artist Andy Park points to a more familiar version also showing
The Many Costumes of Captain Marvel - comicbook.com
Oct 30, 2012 · Disney is buying Lucasfilm for $4 billion, adding the legendary Star Wars franchise to the entertainment giant's stable of characters. Lucasfilm is 100% owned by founder George Lucas. Lucasfilm is
Black Panther's box office success and critical acclaim may have been celebrated by fans and supporters of the film, but it almost prevented co-star Winston Duke from landing a lead role in
Jordan Peele Says 'Black Panther' Almost Cost Winston Duke a Role
Spike Lee Has Plans To Do A Big, Singing-And-Dancing Musical
Saturday Night Live is on a roll lately, following up its successful Star Wars sketch from last week with a very good "deleted scene" from Black Panther.The scene takes place in the spiritual plane that T'Challa visits in the film, when he becomes the King of Wakanda.
Sterling K. Brown SNL Debut Black Panther | HelloBeautiful
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